Is your martial arts website nothing more than an electronic business card?

Are you passively getting two to five sign-ups a month from your website with no additional effort on your part?

 

"How You Can Turn the Internet Into a Student Registration Machine."

Let's face it. Signing up new students is the lifeblood of your business. Even the most efficient schools lose students on a regular basis. You need a continuous stream of new students coming in the door if you are going to grow and be successful. I like to call it "filling the freshman class".

How would you like to turn on your computer tomorrow morning and find that you have a couple of new students already registered! All you need to do is pick up the phone and give them a start date. Sounds intriguing, don't you think. It's not only possible but I am doing it right now.

Once you have reviewed our sample website you will see right away that a lot of thought and trial and error went into it. We have learned how to inexpensively market our site locally and literally turn it into an "Electronic Recruiter".

We have found that a traditional website just doesn't work. Here is why...

Why set up a marketing website?

Several years ago when the Internet was relatively new I decided to put up a website for my martial arts school. My first site was pretty basic (and a bit crude too!) but I was proud that I was on the 'web'.

Problem was the only people who knew about it were my students and friends. After a couple of years I updated my website using some newer software. I now had a nicer looking website but very limited traffic and no sign ups from it all.

Another year or so and another redo. Yes, I learned some better software and a little more about web design. But basically all I had was a nicer looking 'electronic business card'.

Think of it this way. If you had a method of handing out hundreds of business cards every day, do you think your phone would be ringing off the hook for intro lessons? I seriously doubt it. Why? Because a business card just doesn't sell. You need something far more sophisticated, targeted and efficient.

The Solution!

The solution was staring me in the face all the time. It was a specially designed marketing website. It had to catch someone's attention. It had to create interest. It had to stimulate desire. It needed a call to action. Those four very important ingredients are the foundation of direct marketing!

Before going any further, I would suggest that you take a look at a sample website we have set up. While browsing the site you will see a few notes we have added to make things a little clearer.

When you get down near the bottom of the sample website, try clicking on the "Registration" link. When you do so, choose "Child" on the form so that you automatically receive the free booklet as well.

Click on the button below.

As I am sure you can already tell, the website that you just looked at contains all the elements of a winning marketing solution.

It is specifically designed to hit on the 'hot buttons' of your potential students. It is a very carefully orchestrated sales letter with interest catching photos, excellent testimonials, a logical progression and a great offer!

It calls your prospect to action and gives them a way to sign up on the spot. The bottom line is it works!

So what happens when they register?

First, they receive an automatically generated e-mail thanking them for their registration. If they selected "child" on the sign up form they will also receive a pdf file which contains the booklet, "How to Give Your Child a Head Start in Life Through Martial Arts Training." This is all done automatically while you are working on other things, having lunch, sleeping or whatever.

Next, another e-mail is generated which comes directly to you. This e-mail contains all of the information the new student has submitted on the form. Would you like to see what one looks like? Click here.

The Secret to Getting 'Hits" on Your Site.

This is all great if you generate traffic to your website. Or should I say targeted traffic. Someone who wants what you have to offer. Since we are using this system every day ourselves, we have come up with a list of traffic building ideas. This information will be sent to when you become a subscriber to our Martial Arts Internet Service.

If you already have a website, click here!

Setting Up Your Site.

We take care of the entire process and will have your site up and running in a few of days.

You have the choice of running a free offer or low cost offer on both your adult and children's web pages.

You will need to register a domain name if you don't have one already. Try to keep your domain name as short as possible but at the same time choose something that will become recognizable in your area.

I would suggest that you use either Register.com or Registerfly.com for your domain name registration. I personally use both services and have found them very reliable. Their service provides a simple way for us to "point" your name at our server without having to bother you with re-contacting them. Be very careful with the "discount" name registrars. Some have proven to be a real nightmare for some website owners.


Mike Pace's Internet marketing strategies have provided a constant flow of new students over the past year. This has had a dramatic increased his tuition revenue. As president of his billing company, I can tell you that a business day rarely goes by without at least one new membership from the Pace Institute of Karate
".

Joseph Galea Professional Payment Systems

What About Costs?

Quality website hosting from a reliable company (a server that is up and running 99.5% of the time or better) runs around $20 to $25 per month. Building a website like ours will usually cost around $500 to $700 and about $50 per hour for updates and changes. This doesn't include the cost of a professional copy writer who can write an excellent sales letter for you. A good copy writer can be extremely expensive and there is no guarantee that his copy will bring in sales on the first attempt.

Our copy is already proven. It is working right now. There is no need to gamble on an expensive copy writer or your own copy. We have excellent jpg photos on our website. They are already compressed for quick loading. We have releases for each person in the photos (something that must be done to protect yourself).

We have the copyright for the website, the photos and the booklet (which you will be offering free as part of your package).

Our complete Marketing Website is only $49 for the first month and then only $29 per month. The first month includes a one time set up fee and includes:

  • A complete Marketing Website - The website will be customized with your school information as the sample indicates.

  • The website will include a form for your prospects to fill out and register. The form will be interactive in that they will receive a confirmation e-mail (and booklet for children) and you will receive the form information in the form of an e-mail to you.

  • Web hosting - Our web host is rated with the most reliable servers. They are up and running 99.97 % of the time.

  • Quarterly updates - You will be able to make minor updates to your site such as logo changes, contact info, etc. at no charge.

  • Inexpensive interim updates - billed at only $25 per hour.

  • One free e-mail address - This will forward to wherever you recieve your email now. Additional e-mail addresses available at very low annual rates.

  • Free Website Marketing updates - As new techniques and strategies become available we will make updates to your site to make it sell better and better.

Frequently Asked Questions


How Do I Get Started?

Getting started is easy. Contact us by e-mail or call our offices weekdays at (973) 875-9556 during normal business hours. We get things going for you right away.

Thanks for taking the time to read through this information. I promise that it is time well spent. Looking forward to hearing from you.

Your truly,

Shihan Michael Pace



 

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