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Is
your martial arts website nothing more than an electronic business
card?
Are you passively getting two to five
sign-ups a month from your website with no additional effort
on your part?
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"How You Can Turn the Internet
Into a Student Registration Machine."
Let's face it. Signing up new students
is the lifeblood of your business. Even the most efficient
schools lose students on a regular basis. You need a
continuous stream of new students coming in the door
if you are going to grow and be successful. I like to
call it "filling the freshman class".
How would you like to turn on your computer
tomorrow morning and find that you have a couple of
new students already registered! All you
need to do is pick up the phone and give them a start
date. Sounds intriguing, don't you think. It's not only
possible but I am doing it right now.
Once you have reviewed our sample website
you will see right away that a lot of thought and trial
and error went into it. We have learned how to inexpensively
market our site locally and literally turn it into an
"Electronic Recruiter".
We have found that a traditional website
just doesn't work. Here is why...
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Why set up a marketing
website?
Several years ago when the Internet was
relatively new I decided to put up a website for my martial
arts school. My first site was pretty basic (and a bit
crude too!) but I was proud that I was on the 'web'.
Problem was the only people who knew about
it were my students and friends. After a couple of years
I updated my website using some newer software. I now
had a nicer looking website but very limited traffic and
no sign ups from it all.
Another year or so and another redo. Yes,
I learned some better software and a little more about
web design. But basically all I had was a nicer looking
'electronic business card'.
Think of it this way. If you had a method
of handing out hundreds of business cards every day, do
you think your phone would be ringing off the hook for
intro lessons? I seriously doubt it. Why? Because a business
card just doesn't sell. You need something far more sophisticated,
targeted and efficient.
The Solution!
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The solution was staring me in the face all the time.
It was a specially designed marketing website. It had
to catch someone's attention. It had to create
interest. It had to stimulate desire. It
needed a call to action. Those four very important
ingredients are the foundation of direct marketing!
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Before going any further, I would suggest that
you take a look at a sample website we have set
up. While browsing the site you will see a few notes
we have added to make things a little clearer.
When you get down near the bottom of the sample
website, try clicking on the "Registration"
link. When you do so, choose "Child" on
the form so that you automatically receive the free
booklet as well.
Click on the button below.
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As I am sure you can already tell, the website that
you just looked at contains all the elements of a winning
marketing solution.
It is specifically designed to hit on the 'hot buttons'
of your potential students. It is a very carefully orchestrated
sales letter with interest catching photos, excellent
testimonials, a logical progression and a great offer!
It calls your prospect to action and gives them a way
to sign up on the spot. The bottom line is it works!
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So what happens when they register?
First, they receive an automatically generated
e-mail thanking them for their registration. If they
selected "child" on the sign up form they
will also receive a pdf file which contains the booklet,
"How to Give Your Child a Head Start in Life Through
Martial Arts Training." This is all done automatically
while you are working on other things, having lunch,
sleeping or whatever.
Next, another e-mail is generated which
comes directly to you. This e-mail contains all of the
information the new student has submitted on the form.
Would you like to see what one looks like? Click
here.
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The Secret to Getting 'Hits"
on Your Site.
This is all great if you generate traffic
to your website. Or should I say targeted traffic. Someone
who wants what you have to offer. Since we are using
this system every day ourselves, we have come up with
a list of traffic building ideas. This information will
be sent to when you become a subscriber to our Martial
Arts Internet Service.
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Setting Up Your Site.
We take care of the entire process and
will have your site up and running in a few of days.
You have the choice of running a free
offer or low cost offer on both your adult and children's
web pages.
You will need to register a domain name
if you don't have one already. Try to keep your domain
name as short as possible but at the same time choose
something that will become recognizable in your area.
I would suggest that you use either Register.com
or Registerfly.com
for your domain name registration. I personally use
both services and have found them very reliable. Their
service provides a simple way for us to "point"
your name at our server without having to bother you
with re-contacting them. Be very careful with the "discount"
name registrars. Some have proven to be a real nightmare
for some website owners.
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Mike Pace's Internet marketing strategies have
provided a constant flow of new students over
the past year. This has had a dramatic increased
his tuition revenue. As president of his billing
company, I can tell you that a business day rarely
goes by without at least one new membership from
the Pace Institute of Karate".
Joseph
Galea Professional Payment Systems
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What About Costs?
Quality website hosting from a reliable
company (a server that is up and running 99.5% of the
time or better) runs around $20 to $25 per month. Building
a website like ours will usually cost around $500 to
$700 and about $50 per hour for updates and changes.
This doesn't include the cost of a professional copy
writer who can write an excellent sales letter for you.
A good copy writer can be extremely expensive and there
is no guarantee that his copy will bring in sales on
the first attempt.
Our copy is already proven. It is working
right now. There is no need to gamble on an expensive
copy writer or your own copy. We have excellent jpg
photos on our website. They are already compressed for
quick loading. We have releases for each person in the
photos (something that must be done to protect yourself).
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We have the copyright for the website, the
photos and the booklet (which you will be offering free
as part of your package).
Our complete Marketing Website is only $49
for the first month and then only $29 per month.
The first month includes a one time set up fee and includes:
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A complete Marketing Website - The website will
be customized with your school information as the
sample indicates.
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The website will include a form for your prospects
to fill out and register. The form will be interactive
in that they will receive a confirmation e-mail (and
booklet for children) and you will receive the form
information in the form of an e-mail to you.
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Web hosting - Our web host is rated with the most
reliable servers. They are up and running 99.97 %
of the time.
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Quarterly updates - You will be able to make minor
updates to your site such as logo changes, contact
info, etc. at no charge.
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Inexpensive interim updates - billed at only $25
per hour.
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One free e-mail address - This will forward to
wherever you recieve your email now. Additional e-mail
addresses available at very low annual rates.
- Free Website Marketing updates - As new techniques
and strategies become available we will make updates
to your site to make it sell better and better.
Frequently
Asked Questions
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How Do I Get Started?
Getting started is easy. Contact us by
e-mail
or call our offices weekdays at (973) 875-9556 during
normal business hours. We get things going for you right
away.
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Thanks for taking the time to read through this information.
I promise that it is time well spent. Looking forward
to hearing from you.
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Your truly,
Shihan Michael Pace
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Biometric-Readers
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